JOB OVERVIEW

We are seeking a creative and experienced Social Media Manager and Content Creator to join  a leading aesthetic medical center in Saudi Arabia. The ideal candidate will be responsible for developing and executing a comprehensive social media strategy, creating engaging content that resonates with our target audience, and driving brand awareness across various digital platforms.

Key Responsibilities:

• Social Media Strategy:
  • Develop and implement a cohesive social media strategy aligned with the aesthetic medical center’s goals and objectives.
  • Manage and optimize the center’s social media profiles on platforms such as Instagram, Facebook, Twitter, TikTok, Snapchat, and LinkedIn.
  • Monitor trends, audience behavior, and platform updates to ensure the center remains at the forefront of social media innovation.
• Content Creation:
  • Create high-quality, engaging, and original content, including photos, videos, graphics, and copy, tailored to the aesthetic and tone of the medical center.
  • Plan and execute content calendars, ensuring a consistent posting schedule that aligns with promotional campaigns, events, and other marketing initiatives.
  • Collaborate with the medical and marketing teams to produce educational and promotional content that highlights the center’s services, treatments, and patient success stories.
• Community Management:
  • Engage with the center’s online community by responding to comments, messages, and reviews in a timely and professional manner.
  • Foster a positive and interactive online presence that encourages patient loyalty and brand advocacy.
  • Monitor and report on social media performance metrics, using insights to refine strategies and improve engagement.
• Campaign Management:
  • Plan and execute targeted social media ad campaigns to promote specific services, treatments, or events.
  • Track campaign performance and adjust tactics as needed to maximize return on investment (ROI).
• Influencer Collaboration:
  • Identify and build relationships with influencers and brand ambassadors within the beauty and wellness industry.
  • Coordinate collaborations, sponsored content, and giveaways to increase brand visibility and credibility.
• Brand Consistency:
  • Ensure that all content and communications are consistent with the center’s brand guidelines, tone, and messaging.
  • Maintain a high standard of quality and aesthetics across all digital channels.
• Market Research:
  • Conduct regular market research to stay informed about competitors, industry trends, and patient preferences.
  • Use insights to inform content strategy and identify new opportunities for growth and engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Social Media Manager and Content Creator, preferably within the beauty, wellness, or healthcare industries.
• Strong portfolio showcasing creative content across various social media platforms.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and content creation software (e.g., Adobe Creative Suite, Canva).
• Excellent photography, videography, and editing skills.
• Strong writing and communication skills with the ability to craft engaging and persuasive copy.
• Knowledge of SEO and social media best practices.
• Ability to analyze data and derive actionable insights.
• Fluency in English and Arabic is preferred.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Passion for beauty, aesthetics, and patient care.

Salary 2500 USD +Accommodation.