JOB OVERVIEW

Job Description:

• Research and identify new business opportunities – including new markets, growth areas, trends, customers, partnerships, products and services – or new ways of reaching existing markets
• Seek out the appropriate contact in an organization
• Generate leads and cold call prospective customers
• Meet with customers/clients face to face or over the phone
• Foster and develop relationships with customers/clients
• Understand the needs of your customers and be able to respond effectively with a plan of how to meet these
• Think strategically – seeing the bigger picture and setting aims and objectives in order to develop and improve the business
• Work strategically – carrying out necessary planning in order to implement operational changes
• Draw up client contracts – depending on the size of company, this task may be completed by someone else or agreements may not be as formal
• Have a good understanding of the businesses’ products or services and be able to advise others about them
• Ensure staff are on board throughout the organization, and understand the need for change and what is required of them
• Train members of your team, arranging external training where appropriate
• Discuss promotional strategy and activities with the marketing department
• Liaise with the finance team, warehousing and logistics departments as appropriate
• Seek ways of improving the way the business operates
• Attend seminars, conferences and events where appropriate
• Keep abreast of trends and changes in the business world.

• Help to plan sales campaigns
• Create a sales pipeline
• Negotiate pricing with customers, and suppliers in some cases
• Increase sales of the business
• Carry out sales forecasts and analysis and present your findings to senior management/the board of directors
• Develop the business sales and marketing strategy.