JOB OVERVIEW

Responsibilities:
– Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
– Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
– Analyzing the success of marketing campaigns and creating reports
– Supervising advertising, product design and other forms of marketing to maintain consistency in branding
– Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
– Managing budgets and a team of junior assistants
– Organizing events such as product launches, exhibitions and photo shoots.