JOB OVERVIEW

Position Overview: As a social media copywriter, your main role is to create engaging and impactful written content for social media platforms. You will collaborate with the social media team, marketing team, and clients to develop compelling copy that aligns with brand messaging and resonates with the target audience. Your goal is to capture attention, drive engagement, and promote brand awareness through concise and persuasive writing.

Key Responsibilities:

1. Social Media Content Creation:
   • Develop compelling and creative copy for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
   • Write engaging headlines, captions, and calls-to-action that captivate the target audience and encourage interaction and sharing.
   • Adapt and optimize content for different social media formats, such as image posts, video scripts, carousel captions, and hashtags.
2. Brand Consistency:
   • Understand the client’s brand identity, voice, and tone to ensure consistency across all social media channels.
   • Collaborate with the marketing and social media teams to develop social media guidelines and maintain a cohesive brand image.
3. Audience Research and Trend Analysis:
   • Conduct research on the target audience, industry trends, and social media best practices to inform content strategies.
   • Stay updated on emerging social media trends, viral topics, and popular hashtags to capitalize on relevant opportunities.
4. Engagement and Community Management:
   • Monitor social media channels for comments, messages, and mentions, and respond promptly in a professional and engaging manner.
   • Foster positive relationships with followers and community members through thoughtful and interactive responses.
5. Performance Analysis:
   • Track and analyze key social media metrics, such as engagement rate, click-through rate, and conversion rate, to evaluate the effectiveness of copy and make data-driven optimizations.
6. Collaboration:
   • Work closely with designers, photographers, videographers, and other team members to ensure cohesive storytelling and visual integration.
7. Adherence to Guidelines and Deadlines:
   • Meet project deadlines and adhere to brand guidelines, legal requirements, and social media platform policies.

Qualifications:

• Strong written communication skills with a keen eye for detail.
• Proficient understanding of social media platforms and their respective audiences.
• Ability to adapt writing style and tone to match different brand voices.
• Knowledge of SEO principles and best practices for social media copywriting.
• Familiarity with social media analytics tools and the ability to interpret data to improve content performance.
• Creative thinking and the ability to generate innovative ideas for social media campaigns.
• Excellent organizational and time management skills to handle multiple projects simultaneously.
• Knowledge of advertising regulations and guidelines for social media platforms.