JOB OVERVIEW

Job Description:

• Develop, implement and manage the marketing/PR strategy
• Liaise and work closely with digital marketing and PR agencies
• Plan, implement and manage marketing and lead generation campaigns and measure results
• Develop and maintain a consistent corporate image and ensure that the brand is well communicated across all channels
• Creation, implementation and management of the marketing plan and activity
• Manage all social media channels, strategy and activity
• Responsible for the creation of marketing materials
• Ensure company websites and blog are kept up to date
• Develop, implement and manage sales forecasting activities, targets, sectors, markets, territories and set performance goals to achieve company objectives
• Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion
• Review and analyze sales performance against plans to determine effectiveness
• Monitor, prepare and report on marketing communications and sales activity
• Manage and give direction to the marketing and sales departments/teams
• Coordinate sales and marketing campaigns and initiatives to achieve business objectives
• Direct staff, training and performance evaluations to develop and control sales and marketing programs
• Meet with key clients to ensure relationships are maintained and developed
• Identify and understand client’s business needs and objectives to develop marketing and sales campaigns
• Coordinate liaison between sales and other departments
• Develop and manage marketing/sales budgets
• Maintain effective internal marketing communications