FMCG Trade Marketing Manager – Lebanon

FMCG Trade Marketing Manager – Lebanon

    Website Capital B


    Key Responsibilities:
    – Trade Strategy Development: Create and implement trade marketing strategies aligned with overall brand objectives and sales targets.
    – Promotion Management: Plan and execute promotional activities and campaigns, including in-store displays, point-of-sale materials, and trade promotions.
    – Market Analysis: Conduct market research and analysis to understand consumer behavior, competitor activities, and market trends.
    – Channel Management: Work closely with sales and distribution teams to optimize product placement and promotional efforts across different sales channels.
    – Budget Management: Manage trade marketing budgets, ensuring efficient allocation of resources for maximum impact.
    – Collaboration: Coordinate with brand marketing, sales, and product development teams to align trade marketing initiatives with overall business goals.
    – Performance Tracking: Monitor and evaluate the effectiveness of trade marketing activities, providing regular reports and insights to senior management.
    – Relationship Building: Develop and maintain strong relationships with key retailers, distributors, and other trade partners.
    – Forecasting: Build forward forecasts based on clear building blocks, ensuring accurate predictions for demand and supply planning.
    – Planogram Design: Design planograms and merchandising strategies to enhance product visibility and optimize shelf space utilization.

    – Proven experience as a Trade Marketing Manager or in a similar marketing role within the FMCG industry, preferably in the dairy sector.
    – Deep understanding of trade marketing principles, sales processes, and consumer behavior.
    – Strong analytical skills with the ability to interpret market data and sales performance metrics.
    – Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    – Strong project management skills, with the ability to handle multiple projects and deadlines.
    – A degree in Marketing, Business Administration, or a related field is preferred.
    – 5 to 10 years of experience

    Job Details

    • Offered Salary:
    • Career Level:
    • Experience:
      5-8 years
    • Gender:
      No preference
    • Qualification:
      Bachelor degree

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