JOB OVERVIEW

Requirements:

CFO previous experience within a FMCG  holding having franchises in the Mena Region or Europe

THE POSITION
the Franchise Chief Financial Officer (CFO) Lead all aspects of Franchise Development
strategy & process and will be responsible for the day-to-day financial operations of the
company. This includes the development of a financial and operational strategy, and the
ongoing development and monitoring of control systems designed to preserve
company assets and report accurate financial results. It is also expected that the CFO
will serve as a strategic advisor and partner to the CEO and company leadership helping
to drive the company’s performance by providing fact-based analysis and strategic
financial direction. As an integral member of the Executive Team, the CFO will support
the organization in improving sales growth through financial analysis.
Detail of Responsibilities:
• Ensure that financial information, analysis and reporting is accurate, timely,
reliable and relevant, in order to assist the Board, CEO, and Executive Team in
effectively performing their responsibilities.
• Participate in P&L goal setting and deliver budgeted top and bottom line results
• Define and implement a cost-effective lead generation strategy utilizing both
traditional and non-traditional mediums
• Establish positive franchisee support of the Franchise Development process.
• Conduct ongoing analysis of and adjustment to key sales metrics
• Incorporate the value of the company’s brand, Mission Statement and Core
Values throughout a financial strategic process.
• Provide consistent and accurate financial forecasting for company.
• Improve overall financial reporting to make it more efficient and impactful by
implementing a business intelligence platform.
• Monitor capital requests and expenditures to ensure within budget and plan.
• Oversee all accounts, ledgers, and reporting systems, ensuring compliance with
appropriate
Generally Accepted Accounting Principles and regulatory requirements.
• Maintain internal control safeguards and coordinate all audit activities.
• Ensure that the Company is in continuous compliance with all statutory,
regulatory, banking, tax, and other external and internal operating, reporting and
record keeping requirements to which the company is subject.
• Manage the Treasury function, including cash management, cash forecasting,
accounts receivable and accounts payable. Develop a reliable cash flow
projection process and reporting mechanism to meet operating needs of the
company.
• Manage tax statement preparation with vendors as needed, for all related
company and shareholder activities.
• Maintain key relationships with insurance broker, ensuring awareness of all
significant business developments and maintenance of appropriate coverage.
• Maintain key banking relationships, ensuring bank is aware of all significant
business developments and partner on strategies to ensure company is always
adequately funded.
• Oversee budgeting and the implementation of budgets to monitor progress and
present financial metrics internally.
• Mentor and develop a team of professionals, managing work allocation, training,
problem resolution, performance evaluation, and the building of an effective
team dynamic.
• Assist the CEO and Executive Team in the development and execution of
operating policies and procedures as needed.
• Support all company initiatives by process and procedure as communicated.
• Other duties as assigned.
Qualifications:
The CFO will be a mature leader with at least 8-10+ years of broad finance experience,
ideally beginning in accounting, followed by significant experience gathering and
evaluating financial information and making actionable recommendations to senior
leadership in a Private Equity backed environment. The CFO will have experience
managing the finance and accounting function (accounting, budgeting, control, and
reporting) within a diverse entity. The successful candidate will have the ability to
function on a broad-based, strategic level and see the “big picture”, in addition to being
hands-on and capable of diving into the details and data when needed.
The CFO will have the following experience and attributes:
• BS in Accounting, finance or business administration.
• Strong working knowledge of financial planning and analysis, budgeting and
forecasting, cost accounting, risk management, and tax and treasury.
• Advanced Excel and PowerPoint skills.
• Demonstrable passion for driving results.
• Hands-on manager with integrity and a desire to work in a dynamic environment.
• Strong analytical skills and experience interpreting a strategic vision into an
operational model.
• Technical knowledge of various business intelligence systems and ability to
leverage to deliver impactful data to organizations.
• An effective communicator at all levels in the organization, with strong oral and
written skills and a willingness to share information.
• Proven understanding and execution of lean manufacturing principles.
• A collaborative and flexible style, with a strong service mentality.
• Ability to travel as needed.
• Experience and comfort managing banking relationships and external vendors.
• Demonstrated experience within a vertically integrated manufacturing company.
General Competencies:
Finally, this individual should have as many as possible of the traits required to succeed
in this leadership position:
• High levels of intelligence, analytical strength and conceptual ability.
• Strong presentation and team management skills.
• Decisiveness when necessary, coupled with a willingness to seek input and build
consensus as much as possible.
• Unquestioned honesty and integrity; also, loyalty to colleagues and to the
organization, and the ability to inspire loyalty. This person should have the ability
to identify and focus on the Company’s best interests, rather than the agenda of
any individual or group within the firm.
• A very high level of energy and commitment combined with enthusiasm and a
positive attitude.
• Excellent writing and speaking skills; this individual must be able to
communicate complex ideas and information clearly and concisely.
• Outstanding planning and organization skills.
• Good strategic instincts and long-term vision; the ability to address both big picture issues and detailed, day-to-day management concerns.
• Attention to detail required to deliver consistently accurate data, information and
reporting on time and on budget.
• A sense of ownership, not just of his or her own work, or that of their department,
but a sense of ownership for the company.
• Work ethic required to do what it takes to get the job done, and invest the time
required to deliver on key responsibilities in a timely fashion.
Ideal Candidate Profile
A summary of key competencies required to be successful include the following:
INDUSTRY— FRANCHISE SERVICE BUSINESSES
• Franchised food businesses
• Franchised consumable products/perishable products
• Franchised B2C businesses
CORPORATE STAGE
• Builder leader and optimizer leader
• Private company experience in career background
• Private equity backed company experience in career background
MANAGEMENT & LEADERSHIP EXPERIENCE
• Experience driving creation and buy-in to KPIs, goals, metrics within own team
and crossfunctionally where appropriate/necessary