JOB OVERVIEW

Responsibilities
– Research industry-related topics
– Prepare well-structured drafts using digital publishing platforms
– Create and distribute marketing copy to advertise our company and products
– Interview industry professionals and incorporate their views in blog posts
– Edit and proofread written pieces before publication
– Conduct keyword research and use SEO guidelines to optimize content
– Promote content on social networks and monitor engagement (e.g. comments and shares)
– Identify customers’ needs and recommend new topics
– Coordinate with marketing and design teams to illustrate articles
– Measure web traffic to content (e.g. conversion and bounce rates)
– Update our websites as needed

Experience : 2 years social media/content experience