JOB OVERVIEW

Responsibilities:
• Leading both, in-house and outsource team to follow marketing strategy
• Art direction and progressive marketing plan
• To be able to work with retail team to reach objectives for all retail stores
• Creativity and leadership skills is essential to bring new ideas to the table
• Plan & develop promotion and advertising in accordance with the marketing plan and analyze the
results
• Liaison with newspapers, radio, television, billboard advertisers, and advertising agencies to negotiate
advertising contracts
• To be able to constantly push the group to future standards
• Manage all activities in the Special Events and launches to ensure excellent customer service
• Keep abreast of concepts, practices, and procedures within the industry
• Supports the development and execution of the offline, online and social marketing plans
• Supports the basic intent of increasing brand awareness, generating leads, converting sales and fostering
customer loyalty
• Tracking and analyzing the performance of advertising campaigns
• Managing marketing budget and ensuring that all marketing material is in line with brands’ identity.