JOB OVERVIEW

Responsibilities:

-Take responsibility for annual marketing plan, strategy and team.
-Identify and plan differentiated and impactful marketing strategies/materials.
-Build, manage and coach a high-performing marketing team.
-Drive the implementation of marketing campaigns that meet business objectives and drive leads.
-Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
-Work closely with the sales department to align sales and marketing strategies.
-Manage marketing budget and expenditures.
-Maintain brand standards and ensure compliance across all marketing and communications channels.
-Identify competitors and evaluate their strategies and positioning and devise counter-strategies.