JOB OVERVIEW

Responsibilities:
– Overseeing and developing marketing campaigns
– Conducting research and analyzing data to identify and define audiences
– Devising and presenting ideas and strategies
– Promotional activities
– Compiling and distributing financial and statistical information
– Writing and proofreading creative copy
maintaining websites and looking at data analytics
– Organizing events and product exhibitions
– Updating databases and using a customer relationship management (CRM) system
– Coordinating internal marketing and an organization’s culture
– Monitoring performance
– Managing campaigns on social media.