JOB OVERVIEW

Responsibilities:
-Develop and execute marketing strategies and campaigns that align with the company brand’s objectives and target audience.
-Develop and manage budgets, timelines, and project plans for set marketing initiatives.
-Work closely with cross-functional teams such as sales, operations, and creative to ensure cohesive brand messaging and execution.
-Control the effectiveness of set strategies by analyzing marketing performance metrics and adjust strategies as necessary.
-Analyze the return on investment of marketing initiatives and activities vs. set KPIs.
-Conduct market visits and ensure proper implementation of marketing initiatives.
-Develop new products launch marketing strategies and lead on the execution of pre-and post- preparations.
-Build strategic relationships with the company’s partners and key industry players, agencies, and vendors.
-Conduct market research to gain insights on consumer behaviors and keep up with the competition activities and campaigns; Share relevant information with concerned team members.
-Keep abreast with evolving technologies and marketing trends that can boost the company brand equity.

On Business Plan & Reporting
-Lead on the annual departmental business plan
-Prepare and submit all needed executive reports.
-Contribute proactively with the Talent Acquisition Team in filling vacancies timely. Design/update related JD and on-boarding programs and ensure their proper understanding & implementation. Ensure an optimized structure in line with business priorities and performance.
-Provide direct reports with needed resources/tools and guidance to fulfil their role properly and set their training needs and development plan in coordination with L&DM. Celebrate achievements, highlight people with potential to offer them perspective for growth.
-Set direct reports annual Business Goals and required competencies and conduct quarterly feedback sessions to appraise their performance. Monitor continuously direct report productivity and take corrective actions in due time. Issue misconducts and enroll under-performers in related program.
-Promote the Group’s culture, encourage loyalty, trust, a healthy working environment, and teamwork. Personalize the motivational approach, empower, and inspire the team to reach greatness.

Requirements:
-Bachelor’s degree in business administration, Marketing or Management. MBA is a plus.
– Minimum 5 years of experience in Marketing, preferably with at least 2 years in a managerial role in the personal care industry