Oversee all marketing, advertising and promotional staff and activities. Establish marketing strategies to meet organizational objectives. Evaluate customer research, market conditions, and competitor data and implement marketing

plan changes as needed.

• Develop and implement an integrated range of marketing concepts and methodologies; plan and develop marketing strategies consistent with the overall goals and objectives of the business.
• Develop or assist in the development and implementation of policies and procedures consistent with those of the organization to ensure efficient and safe operation of the business.
• Participate in development, implementation and maintenance of policies, objectives, short and long- range planning; develop and implement projects and programs to assist in accomplishment of established goals.
• Direct, oversee, monitor and evaluate the activities of the marketing & communications department.
• Development of new and existing customers and markets, review and implementation of pricing and products.
• Analyze the market, including marketing strategy and execution.

• Product development including working with Property Managers to ensure successful implementation for Residential and Commercial Brand Standards.
• Present developmental opportunities to management for accurate review of costs, capital expenditure assessment and other pertinent data needed for new product / process decision-making.