JOB OVERVIEW

Key Responsibilities
Social Media Management:
• Manage content calendar: 15 posts & 30 stories per month per brand
• Manage content creation/ photoshoots and UGC content creation
• Design or coordinate graphic content
• Lead campaign ideation and execution
• Community management and engagement
Influencer & Ambassador Programs
• Coordinate barter collaborations and brand ambassador programs
• Launch and manage affiliate sales programs
Digital Marketing:
• Email marketing campaigns
• Run and optimize paid digital ads (Google, Meta, etc.)
• SEO optimization and blog post writing
Website & Content Management
• Coordinate website creation, updates, and product uploads
• Ensure brand consistency across all digital touchpoints
Brand Strategy & Positioning
• Analyze competition and trends to inform positioning, pricing, and promotions
• Propose fresh ideas for brand visibility and growth
Events & Activations:
• Plan and execute on-ground activations
• Coordinate with contractors for brand booths at exhibitions
• Ensure identity consistency and impactful presence
Relationship Building & Gifting:
• Develop and execute relationship tools and gift kits for distributors and partners
Other Responsibilities:
• Coordinate and prepare company and brand presentations
• Support inventory planning and forecasting for retail-facing activities

Qualifications & Requirements:
• 3+ years of marketing experience, ideally in F&B or lifestyle sectors
• Proven track record in social media, content creation, and digital campaigns
• Familiar basic web management
• Analytical thinker with creative flair and excellent communication skills
• Fluent in English
• Experience working with agencies, contractors, and production teams