JOB OVERVIEW

• Analyze business trends and customer competitive activity to optimize the brand’s offerings and
Brand Equity.
• Develop strategic plan for optimized productivity.
• Review and improve organizational effectiveness by developing processes, overseeing
employees, establishing a highly motivational work environment, and implementing innovative
changes
• Adhere to company standards for excellence and quality.
• Seek out opportunities for expansion and growth by developing new business relationships.
Operations
• Accurately report and forecast the business which would include monthly sales, promotions,
and initiatives.
• Work directly with Director & cross-functional internal resources to plan and execute
strategic plans with excellence.
• Maintain and effectively use all budgets.
• Review monthly sales and inventory data, seeking out opportunities to create sell through
specific programs.
• Oversee day-to-day operations, assign weekly performance goals and ensure their
completion, and accomplish your own goals.
• Carefully monitor controllable expenses; detect deviations and take corrective actions.
• Monitor the funds ensuring compliance with company policies.
• Organize, co-ordinate and supervise inventory records and verify accuracy of data.
• Responsible for the development, execution and performance of business strategies for
revenue generation and market share growth.
• Spearhead all expansion plans, including new store openings and franchise plans.
• Protecting company assets and minimizing loss according to store standards and operating
procedures, including workplace safety, inventory control and loss prevention.
• Develop, implement, and maintain budgetary and resource allocation plans
• Delegate responsibilities to the best-qualified employees and enforce all policies,
procedures, standards, specifications, guidelines, training programs, and cultural values.
Brand Management
• Initiating and maintaining continuous evaluation of market data and information related to
the market including competitive brands information and monitor brand performance vs.
direct competitive brands.
• Develop and recommend marketing and/or launch plans/strategies for assigned brands,
including plans to correct shortfalls from planned results e.g., trade/consumer
promotions/incentives
• Liaison with principals/suppliers of brands assigned, plan and implement marketing
platform, e.g., brand position, product forecast, merchandise flow, formalization of
purchase orders. Keep detailed sales and stock reports etc.
• Ensure the good rotation of products by implementing brand guidelines.
• Making sure that branding is consistent across advertising and campaigns so that brand
remains recognizable, up to date and exciting to customers.
Marketing
• Work closely with Head of Marketing to elevate the brand.
• Ability to drive performance of the business through development of sound marketing
strategies and tactical online and offline.
• Ensure zero negative PR and drive positive PR
• Keeping abreast with the market trends, needs and best practices and creating innovative
ways of improving business competitiveness
• Create strong internal communications plan and strategies.
Human Resource and Management Duties
• Providing leadership and motivation to the team and develop growth strategy.
• Be involved in the recruitment, appraisal process, mentoring and performance management of the
team
• Recruit, onboard, and train high-performing employees to achieve objectives for sales,
profitability, and market share.
Finance
• Accountable for by working closely with Head of Finance to create and manage annual
budgets, P&L, balance sheet and cashflow of the business.
Management
• Encourage and create an environment that promotes innovative thinking and practices
• Responsible for bringing various departments together to drive results
• Strong and consistent reporting of key business performance results to the management
• Strong communicator with the ability to lead the team to execute
• Mature, impartial yet compassionate leader
• Resourceful in bringing in different elements together during challenging situations.
• Resolve internal staff conflicts efficiently and to the mutual benefit of all involved
POSITION QUALIFICATIONS
Minimum 10 years’ experience in similar domain .
Proven success in a managerial role
Strong decision-making ability
Excellent communication, collaboration, and delegation skills
Proven ability to develop and achieve financial plans
Ability to motivate and lead employees, and hold them accountable
Strong working knowledge of operational procedures
Profile
Excellent communication, management and analytical skills, leadership.
Must be computer literate.