Performance Marketing Lead – Lebanon- $3000-$4000

Performance Marketing Lead – Lebanon- $3000-$4000

    JOB OVERVIEW

    Responsibilities:
    Strategy Development and Execution:
    o Craft comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
    o Implement and manage digital campaigns across various channels, including social media, PPC, email, and display advertising.
    Performance Analysis and Reporting:
    o Regularly analyze campaign performance using data analytics tools.
    o Provide detailed reports with actionable insights and recommendations for optimization.
    SEO and SEM:
    o Oversee and enhance SEO efforts to increase organic traffic.
    o Manage SEM campaigns, including keyword research, bid management, and ad copy creation.
    Content Marketing:
    o Collaborate with content creators to develop and optimize digital content for SEO and user engagement.
    o Oversee the content calendar for digital platforms, ensuring consistency and alignment with marketing goals.
    Social Media Management:
    o Develop and execute social media strategies to increase followers and engagement.
    o Monitor social media trends and leverage them for brand promotion.
    Email Marketing:
    o Design and implement email marketing campaigns.
    o Monitor email performance metrics and make adjustments to improve open rates and conversions.
    Budget Management:
    o Efficiently manage the digital marketing budget.
    o Allocate resources for various digital channels to ensure the best ROI.
    Technology and Innovation:
    o Stay abreast of the latest digital marketing tools and technologies.
    o Experiment with new and alternative ways to leverage digital marketing activities.
    Collaboration and Coordination:
    o Work closely with the marketing team and other departments to ensure a unified marketing approach.
    o Coordinate with external partners and agencies as required.
    Customer Insights and Market Trends:
    o Analyze customer behavior and market trends to inform digital strategies.
    o Utilize insights to tailor marketing efforts to target audience preferences and needs.
    Brand Consistency:
    o Ensure that all digital marketing efforts align with the brand’s voice and image.
    o Work towards building a strong and consistent online presence for the company.
    User Experience Optimization:
    o Collaborate with the web development team to optimize the website for better user experience and conversion rates.
    Training and Development:
    o Stay informed about digital marketing best practices and share knowledge with the team.
    o Encourage a culture of continuous learning and improvement within the marketing department.

    Specific skills:
    Performance Marketing/ Brand Marketing/ Agency Management or Experience/ Brand Strategy/ Digital and Social Media Campaigns/ Team Leadership (not as mandatory)/ AB testing and rapid campaign optimization/ B2C Marketing

    7+ years of experience required

    Job Details


    • Offered Salary:
      3000$-4000$
    • Career Level:
      Senior
    • Experience:
      8 +
    • Gender:
      No preference
    • Qualification:
      Bachelor degree
    Company:

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