Strategy Development and Execution:
o Craft comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
o Implement and manage digital campaigns across various channels, including social media, PPC, email, and display advertising.
Performance Analysis and Reporting:
o Regularly analyze campaign performance using data analytics tools.
o Provide detailed reports with actionable insights and recommendations for optimization.
SEO and SEM:
o Oversee and enhance SEO efforts to increase organic traffic.
o Manage SEM campaigns, including keyword research, bid management, and ad copy creation.
o Collaborate with content creators to develop and optimize digital content for SEO and user engagement.
o Oversee the content calendar for digital platforms, ensuring consistency and alignment with marketing goals.
Social Media Management:
o Develop and execute social media strategies to increase followers and engagement.
o Monitor social media trends and leverage them for brand promotion.
o Design and implement email marketing campaigns.
o Monitor email performance metrics and make adjustments to improve open rates and conversions.
o Efficiently manage the digital marketing budget.
o Allocate resources for various digital channels to ensure the best ROI.
Technology and Innovation:
o Stay abreast of the latest digital marketing tools and technologies.
o Experiment with new and alternative ways to leverage digital marketing activities.
Collaboration and Coordination:
o Work closely with the marketing team and other departments to ensure a unified marketing approach.
o Coordinate with external partners and agencies as required.
Customer Insights and Market Trends:
o Analyze customer behavior and market trends to inform digital strategies.
o Utilize insights to tailor marketing efforts to target audience preferences and needs.
o Ensure that all digital marketing efforts align with the brand’s voice and image.
o Work towards building a strong and consistent online presence for the company.
User Experience Optimization:
o Collaborate with the web development team to optimize the website for better user experience and conversion rates.
Training and Development:
o Stay informed about digital marketing best practices and share knowledge with the team.
o Encourage a culture of continuous learning and improvement within the marketing department.
Performance Marketing/ Brand Marketing/ Agency Management or Experience/ Brand Strategy/ Digital and Social Media Campaigns/ Team Leadership (not as mandatory)/ AB testing and rapid campaign optimization/ B2C Marketing
7+ years of experience required
- Offered Salary:
- Career Level: