JOB OVERVIEW

Create, monitor, and optimize ad campaigns on our main platforms (Instagram, Facebook, Snapchat, Google amongst others)
Constantly optimise the performance of your campaigns using various tools and platforms
Work with internal or external designers, copywriters and video editors to create and constantly optimise high performing creative materials (ad copy and design, video ads and landing pages)
Perform A/B testing on all aspects of your campaigns to ensure high performance
Create detailed media plan for all clients and a detailed list of goals and KPIs to go after daily, weekly and monthly
Create a reporting system and dashboards based on goals and KPIs through Google Data Studio (and/or other tools)
Keep up to date on the latest changes and new trends within the industry and apply them to your daily work in addition to competitor research and analysis
Manage relationships with your portfolio of clients and keep them updated on results through monthly meetings and bi-weekly reports and reactive support (slack, email, whatsapp)
Create client-facing reports such as weekly and monthly metrics and pitch decks.
Create relevant standard operating procedures
Use Clickup as the primary Project Management Software
Use and continually develop leadership skills
Perform other related duties

Requirements:

Business, Economics, Finance, Math/Data related degree

Experience in media buying for 2+ years (performance marketing campaigns)
Managed ad spend of at least $10k/month profitably
You love data and numbers and are obsessed with testing different scenarios until you find the winning system
Significant experience in ecommerce and/or online education (webinars, online courses)
Ability to hit the ground running with no significant direction
Excellent client-facing and internal communication skills
Excellent written and verbal communication skills (Fluent in English and Arabic)
Strong organizational and planning skills and excellent time management skills, ability to multitask, and prioritize work

Highly preferred: Data related education/experience
Copywriting experience (ads, websites etc)
Graphic design experience (ads, websites etc.)
Email Marketing