JOB OVERVIEW

Responsibilities :
– Draft press releases, pitches, case studies, white papers, and media summaries
– Build relationships with new media contacts and maintain relationships with existing contacts
– Manage media requests in a timely and professional manner
– Pitch story ideas and content to media
– Ensure all communication is cohesive with the brand image
– Track and analyze media coverage to inform future campaigns
– Measure PR program impacts using regular reporting
– Organize, schedule, and prepare key leaders for press interviews

Requirements:
– Minimum experience 5 years
– Fluent in English and French
– Fashion industry experience)